Plants that enable growers to cut down on the number of trips across the field will save labor, materials and equipment. For the plant breeder, that means breeding varieties that require less time and effort to grow. Using both traditional and biotechnology breeding techniques, we are targeting improvements in the plant's ability to resist the environmental and biological stresses of the Southeastern U.S.

Today, due to increased competition, there are more plant types and varieties to choose from, promotion is more intense and quality is key. To meet these increasing demands growers must have reliable production and marketing information which occurs by involving teams of scientists, marketing & processing experts and consumers in the planning and developmental stages. The market needs more than good cultivars. It needs consumer acceptance.

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